Journal
Notes from the Engineering Floor
Practical write-ups on what works, what doesn't, and why. Scroll — each post gets its own screen.
Budget Cloud Architecture for Scale
Planning cloud architecture cost for scale requires upfront design, understanding cost drivers, and realistic timelines to avoid expensive rewrites.
Build vs Buy Chatbots: What CTOs Should Know
Deciding to build vs buy a chatbot? This guide for CTOs offers an honest comparison of custom AI automation and third-party platforms.
What Good Web App Core Web Vitals Look Like
Understand good Core Web Vitals benchmarks and their business impact. We explain key metrics, what they cost, and how to scope them.
How to Scope AI Automation Workflows
Learn how to scope AI automation workflows effectively. This guide covers estimating time, cost, and complexity for your next AI project.
When to Modernize Desktop Applications
Deciding when to modernize desktop applications is complex. We cut through the noise: what works, what doesn't, and what it costs.
How to Integrate Large Language Models into Your Products
Practical guide on how to integrate large language models (LLMs) into your products. Avoid hype, wasted effort, and common pitfalls.
SaaS Technical SEO Checklist: Drive Organic Traffic
A direct technical SEO checklist for SaaS product sites. Optimize for search engines, improve organic traffic, and understand what good looks like.
When Not to Use AI Automation in Your Workflow
Don't automate for automation's sake. Learn when not to use AI automation to avoid wasted effort, increased costs, and unnecessary complexity.
How to Scope AI Automation Projects Realistically
Learn how to scope AI automation projects effectively. Get concrete advice on timelines, costs, and what drives success for founders and CTOs.
Building Custom ML Models: A Practical Engineering Guide
Learn how to build custom machine learning model solutions effectively. This guide covers design, training, and pitfalls for senior engineers.
When AI Automation Is the Wrong Answer
Not every repetitive process needs an LLM. A field guide to telling the difference before you spend a budget on the wrong fix.
Fine-Tuning vs. Prompting: A Real Cost Comparison
Fine-tuning isn't always cheaper at scale, and prompting isn't always worse at accuracy. Here's how we actually decide.
The Core Web Vitals Checklist We Run on Every Marketing Site
The specific, unglamorous fixes that move LCP, INP, and CLS — in the order we actually tackle them.